transtorm.ai

Test a market hypothesis at scale, without burdening your research

Job50+ is an online job platform project dedicated to candidates over 50.
In a Lean Startup approach, the goal is to better understand how different recruiter profiles perceive this value proposition, what barriers they encounter, what could convince them to use such a platform, and in what contexts the interest is strongest.

To answer this, it wasn’t enough to conduct a few isolated interviews. We needed to explore a large number of recruiter profiles, compare the results between segments, and naturally surface actionable insights in a structured way.

transtorm.ai designed a workflow allowing us to define upfront personas, generate AI interviews based on these profiles, and then analyze the results in a coherent, traceable, and reproducible framework.

The problem: too many combinations for a manual approach

The project had to consider a wide variety of recruiter profiles: organization size, sector, type of role recruited, geographical area, sector innovation level, personality, age, recruitment volume, and turnover.

In theory, this work represented a very large volume of discovery interviews to produce and compare. A manual approach would quickly have several limitations:

production time too long;
difficulty maintaining a homogeneous structure across profiles;
analyses more complicated to compare over time;
a methodology more difficult to reproduce or audit;
a significant burden on teams for preparation, synthesis, and exploitation.

The real challenge was not just writing questionnaires, but creating a system capable of producing coherent interviews at scale, and then drawing useful lessons from them to validate the project.

Our approach

transtorm.ai implements a workflow where personas serve as the entry point, interviews are generated by AI, and then the results are grouped and analyzed in a structured way.

The objective is to allow teams to test more hypotheses on more profiles, while maintaining a clear methodological framework.

Structured personas to represent the profiles to study

The process begins with defining one or more recruiter personas.

Each persona can integrate different dimensions, depending on the study’s needs:

personal profile;
role in recruitment;
sector characteristics;
market context;
company size;
type of recruitments made;
behavioral or psychological elements.

This modeling provides a more rigorous framework even before generating the interviews.

AI-generated discovery interviews based on these personas

Once the profiles are defined, the AI generates discovery interviews consistent with the characteristics of each persona.

The produced interviews can follow a common framework while adapting to the studied profile, in order to maintain simultaneously:

stable methodological logic;
realistic variation between segments;
an exploitable baseline for comparison and analysis.

This approach quickly produces a large volume of interviews without starting from scratch for each new case.

Structured analysis to bring out insights

The generated interviews are then grouped and analyzed to highlight:

major recurring lessons;
the most frequent barriers;
motivations to adopt a new platform;
notable specificities across segments;
differences between profiles, sectors, or recruitment contexts.

The interest of the system lies not only in generating interviews but in the ability to transform this material into comparable and actionable results.

A traceable and reproducible framework

Personas, generation parameters, versions, and results can be documented to ensure:

better reproducibility;
a clearer methodology;
a more robust comparison between waves of analysis;
better continuity between teams and partners.

This accelerates exploration while maintaining a level of rigor compatible with a research or product validation approach.

Progressive deployment, according to your priorities

Implementation can be done in stages, to quickly deliver value without unnecessarily complicating the project.

Phase 1 — Definition of the research framework

We clarify the objectives, the type of interviews to produce, the central questions, and the segments to explore.

Phase 2 — Building personas

We define a first set of personas representative of the recruiter profiles to study, with useful personal, sectorial, and contextual dimensions.

Phase 3 — Parameterization of interview generation

We configure the generation logic to produce coherent, comparable interviews tailored to each profile.

Phase 4 — Grouping and analysis

The generated interviews are then grouped, analyzed, and synthesized to identify key lessons and significant differences between segments.

Phase 5 — Iteration and scaling

Once the framework is validated, the system can be enriched with new personas, new hypotheses, and new deliverable formats.

Expected results

Such a system generally allows to:

significantly accelerate the exploratory phase;
test more profiles without exploding costs;
standardize interview production;
improve comparability between segments;
produce syntheses, reports, or datasets faster;
dedicate more time to interpretation and decision-making.

Beyond speed gains, the main benefit is methodological:
teams can explore a much larger space of profiles and hypotheses while keeping a coherent analysis structure.

“We needed a reliable way to explore a large number of recruiter profiles without rebuilding the entire methodology every time. Defining personas upfront, then generating and analyzing interviews in a common framework, allowed us to move faster while maintaining a solid basis for comparison.” — HR Research Manager

What this changes concretely

This type of workflow does not replace business thinking or research methodology.
It gives teams a faster, more homogeneous framework that is easier to evolve.

It allows you to:

formalize profiles rigorously;
generate coherent interviews at scale;
compare results more easily;
accelerate deliverable production;
strengthen analysis quality;
free up time for decision-making rather than production mechanics.

Want to test a market hypothesis on a large number of profiles?

You don’t need to manually conduct every interview to get a structured view.

transtorm.ai designs workflows with personas, AI-generated interviews, and structured analysis that adapt to your current methods, and can progressively evolve into a more robust, traceable, and scalable system.